The expansion sees Team Vitality plant roots in Mumbai and partner with some of the biggest content creators in India, including YouTube sensation Nischay Malhan.
The organisation first raised the prospect of a significant presence in India earlier this year and launched its Indian social media last month. Today marks the reveal of Team Vitality’s first plans for the expansion as it furthers its commitment to the growth of esports and gaming in the region.
Team Vitality’s immediate focus is on building its local presence and community in order to establish a deeper connection with its fans in India.
Team Vitality has partnered with gaming content creators Nischay Malhan, Rachit Yadav, Nitin Chougale and Saloni Kandalgaonkar whose respective YouTube channels i.e. Live Insaan, Rachitroo, Classified YT, and Mili kya Mili, have a combined following of 1 crore (10 million).
The content creators will host a variety of engaging events and contests across their social media channels as well as on Team Vitality India’s Facebook and Instagram pages.
Following Team Vitality’s first move into the Indian gaming space, the organisation is committed to creating a purely competitive branch in 2021, with the ambition of becoming the best esports organisation in the region.
Further details on the competitive expansion will be revealed soon, following the initial launch which will see the team build a robust foundation and community in India.
Headquartered in Paris, France, Team Vitality is home to eight top-performing teams across nine games, with over 50 athletes from 13 nationalities.
With its presence in India, Team Vitality is poised to help the country’s gaming enthusiasts unlock their competitive potential.
Team Vitality’s Counter-Strike: Global Offensive (CG:GO) roster recently took the No.1 position in HLTV World rankings, establishing themselves as the best team in the world.
The organisation is one of only ten teams in the League of Legends European Championship (LEC) franchise and reached the World Championship in 2018 while its Rocket League team won the 2019 World Championship.
In addition, Team Vitality is partnered with mainstream brands across an array of industries such as Red Bull, Corsair, Adidas, Renault, etc.
CEO of Team Vitality, Nicolas Maurer, speaking on the occasion said:
Amit Jain, Principal of the Rewired.gg, a venture fund that has invested €34 million into Team Vitality, commented:
Randall Fernandez, General Manager, Team Vitality India, added:
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