Creating themed editions of the Holy Scriptures isn’t new. But the early buzz around Revolve has been so positive–it’s been among the top five biggest-selling Bibles nationwide for the past four weeks–that the company is now planning a magazine Bible aimed at teen guys. But will the boobs-and-beer format that keeps most male mags flying off the shelves lend itself to a printing of the New Testament? Whaley says teen guys can expect their version of the holy book to be a bit more explicit on sex and relationships, but she says the company’s aim is still to create a Bible–not a laddie mag.
